Is AI Changing Us for Better or Worse?

I've come across this question often—if not in my own mind, then in conversations with my friends. I’ll dive into the AI marketing-specific topics later, but right now, I feel the urge to share my thoughts on a broader scale first.

I’ve often wondered why AI fascinates me so much, given that I feel a lot more drawn to nature and simplicity than to any technology. Part of me feels that there is something so unnatural and permanently life-changing about AI that it creeps me out. I hear a question in my heart - couldn't we just be closer to the nature like the past hundreds of thousands of years? Do we really need more machines and technologies, especially when it seems our mental health is already struggling with all this digitalization?

Agreeing with everything above - there is also another side of me - the innovator and change embracing explorer, who accepts this all as part of the inevitable evolution of humankind. We’ve always been driven to explore the unknown—whether sailing the seas, flying to the moon, or diving into the depths of the ocean. I believe there is no other outcome for us, than to keep on evolving and exploring. The pace of change today is faster than anything we’ve ever experienced, it’s no wonder we feel fear or frustration as well. And these feelings aren’t without reason—every great exploration journey carries the potential for both success and failure.

But at its best, AI can be a huge leap forward for humanity and has the potential to be one of the biggest breakthroughs in human history. In my first blog post I referred to marketing guru Seth Godin's words: "I think AI is the biggest change in our world since the invention of electricity". What happens now is so big, that it's almost impossible to grasp. We’ve already seen how digital tools have changed the way we live and work, but AI will take things to a whole new level. If we use it wisely, it will help us solve big problems and improve everyday life in ways we can’t fully imagine yet.

One of the most exciting development areas is healthcare. AI is already helping doctors detect diseases earlier and develop better treatments. In the future, it will make healthcare more personalized (and I believe also more accessible, as we might all have an affordable AI doctor in our pockets) allowing people to get the right treatment at the right time. It will also speed up the process of finding new medicines, potentially saving millions of lives.

Another huge opportunity is in protecting the environment. Even though AI is a huge energy consumer (will write about this a full article later), AI can also help us waste less, use energy more efficiently, and predict climate changes more accurately. From smarter farming to better ways of managing renewable energy, AI could play a key role in making the world more sustainable. Maybe it will invent all organic packaging (like nature already amazingly does!) instead of this crazy plastic over consumption or help us to create cleaner sources of energy?

Work and daily life will also change. AI can take care of repetitive tasks, help us make better decisions, and even support creative work like we see happening in the field of marketing. This doesn’t mean robots will take over everything—rather, AI could free us up to focus on more meaningful and interesting tasks while handling the boring stuff in the background. Not to talk about the amounts of data, it will crack in seconds.

Of course, AI isn’t a magic fix for everything, and it needs to be developed responsibly. But if we get it right, it could be one of the most powerful tools humanity has ever created—helping us live healthier, work smarter, and take better care of our planet. Alternatively, it could take a very different path. In some years, I’ll look back at these blog posts and see where we stand.