Why should I care about Marketing and AI?

”I think AI is the biggest change in our world since the invention of electricity”

- Seth Godin, the Marketing Guru

I have confession to make - it wasn’t until the fall of 2024 that I truly realized how much AI will shape the future of marketing. I had been on study leave for almost 1,5 years and when I returned back on my desk, I started to study marketing trends again. Very soon I realized that during my leave the world has changed irreparably. Here I was sitting in the middle of silent turbulance - and in the middle of one of the history's biggest revolutions. And still for some reason, after returning to my corporate office desk - I only saw the old ways of working.

I realised I had no time to sit still - I was actually in rush to learn how AI is changing marketing. Development is happening on light speed and it's not only marketing professionals who should stay in speed - but also concious consumers, entrepreneurs and all content creators. This is why this blog is being written - to share information and learnings, I'm finding out myself. This is my learning process and you are welcome to hop on board.

I will be talking here about e.g. the enhanced personalization & data usage capabilities, how to benefit from AI and when it might actually harm your business, ethical issues of AI, why should companies train their own AI and different kind of AI tools, that you might want to take in use in your own marketing or content creation processes.

I also want to bring out the customer point of view. We must be more aware how our data is being used. Companies have been collecting data for a long time, but many of them haven't had sufficient resources to actually utilize the data - until now. AI can do the things in the blink of an eye, that earlier took analysts days, weeks or months to discover.

What can we expect AI to produce in the future?

(BTW - these are the answers why you should care about this topic)

• Hyper-Personalized Campaigns: AI will create highly customized marketing content tailored to individual preferences, behaviors, and real-time contexts.

• Advanced Predictive Analytics: AI will predict consumer trends, purchasing behaviors, and market changes with greater accuracy.

• Real-Time Adaptive Content: AI will generate dynamic ads and messages that adapt instantly based on audience reactions and environmental factors.

• AI-Generated Creative Assets: From videos and graphics to full campaigns, AI will play a larger role in creative production.

• Conversational Marketing: AI chatbots and virtual assistants will handle customer inquiries, upsell products, and make personalized recommendations.

• Smarter CRM Systems: AI will enhance customer relationship management by predicting needs and automating follow-ups.

• 360-Degree Customer Insights: AI will provide holistic views of customer journeys, enabling seamless integration across channels and platforms.

And much more.

Stay tuned - and please like the post or leave a comment if you wanna encourage me to keep on going with blogging!

Best, Venla